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4.9

Rated 4.9 out of 5 stars

71 Customer Reviews

Customers Say

Customers appreciate the vibrant and varied colors of this gel food coloring, noting that a small amount goes a long way. They find it effective for a range of baking and decorating needs, though some mention the gel can be difficult to extract from the container. Overall, it's highly recommended for its quality and concentration.

  • colors
  • gel
  • food
  • great
  • color
  • coloring
  • wilton
  • icing
  • little
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This AI-generated summary was created from real customer reviews

Showing 40 of 71 reviews
Review by

Stephanie F. from Yes I Made That

Posted on 12/23/2016

Rated 5 out of 5 stars

Vibrant colors! Absolutely love these Wilton gel colors. If your a home baker like me this is an ideal set. The right amount and size (nobody wants 10 year old food coloring). The only issue I have is that it is a pain to get out, personally I use toothpick, and can be hard to judge how much you are putting in, a little will go a long way. This gel is leaps and bounds better then that watery store kind. Making that red velvet color so much easier and more economical since your not downing a whole bottle. With this Wilton set I can pretty much make any color I want, and I do!

Review by

Leah W.

Posted on 04/13/2016

Verified Purchase

Rated 5 out of 5 stars

If you've never used gel food coloring, you'll love the difference. The gel is thicker so it waters down recipes less, but more importantly it's brighter, and comes in a wide variety of colors. I like this pack because you have primary colors and some other nuanced ones, like hot pink and purple.

Review by

Tracey G. from Irie Caribbean Kitchen And Bakery

Posted on 04/12/2016

Verified Purchase

Rated 5 out of 5 stars

I have tried other food coloring products and none worked nearly as well as this one. It worked almost instantaneously and gave my food a nice shade. Will buy again.

Review by

Chelsea F.

Posted on 02/14/2016

Verified Purchase

Rated 5 out of 5 stars

I am very pleased with this pack of gel food colors. The colors are vibrant and a little goes a long way. The gel does not alter the consistency or taste of the frosting at all.

Review by

Ryan R. from Hot Box Cookies

Posted on 11/06/2015

Verified Purchase

Rated 4 out of 5 stars

Colors are quite highly concentrated, blending a little with white icing goes a long way. Minimal to no taste apparent when making a dark shade, and they blend well for color creations.

Review by

Elena G.

Posted on 09/15/2015

Verified Purchase

Rated 5 out of 5 stars

I recommend coloring gel hands now the best way to color your icing on your cake. I like to use this gel to color icing color icing what I do is make the icing the day before add the gel and let it sit overnight. It gives me the best color possible from the gel

Review by

Paul T.

Posted on 06/27/2025

Verified Purchase

Rated 5 out of 5 stars

I recently used the Wilton 191007589 Variety Pack Gel Food Coloring (12-Pack, 0.5 oz Bottles, Item #601-5580) and was impressed with its vibrant performance. This set includes 12 colors

Review by

Tracy W.

Posted on 10/26/2021

Verified Purchase

Rated 5 out of 5 stars

Love the variety of these colors in this handy box. I also like that they do not water down the product. The colors are vibrant.

Review by

Belize F.

Posted on 08/23/2021

Verified Purchase

Rated 5 out of 5 stars

What can I say. These are the best food coloring gel I've ever used. I've tried others and they just don't compare. I would definitely purchase this product again

Review by

Marie V. from Lake Land College

Posted on 05/07/2021

Verified Purchase

Rated 5 out of 5 stars

Basic color assortment, but the outcome is limitless once you start mixing. I've always preferred Gel food coloring. This performs as expected and the color payoff was great. I will continue to order, Just with Wilton would sell larger container sizes.

Review by

Haydee G. from Gelato Gourmet, LLC

Posted on 04/06/2021

Verified Purchase

Rated 5 out of 5 stars

Great Colors, They work great when making merengue of coloring butter cream. We even use them to color some of our latte for special occacions such us saint patricks day ! I will recommend them

Review by

Lisa M.

Posted on 09/03/2020

Verified Purchase

Rated 5 out of 5 stars

Excellent!! I love Wilton gel food dye!! This is the cheapest place I’ve have found it!!! I will definitely be buying it again from here! :)

Review by

Charlotte G. from Bard & Baker Board Game Cafe

Posted on 08/27/2020

Verified Purchase

Rated 5 out of 5 stars

Was getting our gel food coloring from local craft stores so I was very pleased to see that Webstaurant offered the same Wilton line with plus shipping, for a lower overall cost as well. These are great for everything from cake coloring to cake decorating, to coloring cocktails with them. Highly recommend!

Review by

Young L. from Younglife Saranac Village

Posted on 07/29/2020

Verified Purchase

Rated 5 out of 5 stars

The colors were bright and versatile. We were able to get a lot more colors out of these than you normally could mixing the traditional liquid food colorings.

Review by

Mark S. from Bement School

Posted on 01/30/2020

Verified Purchase

Rated 4 out of 5 stars

Decent variety of colors. Pretty bright and doesn’t take too many drops to get the desired depth, or opposite, of the color you want. No issues

Review by

Matthew P.

Posted on 09/20/2019

Verified Purchase

Rated 5 out of 5 stars

This is the food gel dye you should buy! The colors pop and it doesn't take much to dye frostings or icings. Works well in baked good too!

Review by

Jessie V.

Posted on 05/07/2019

Rated 5 out of 5 stars

Wilton is a really great food coloring. Gel food coloring is the only way to go. With the liquids I have to use so much more. The gel I only use a little.

Review by

Nathalie B. from Mermelada Caracas

Posted on 04/23/2019

Verified Purchase

Rated 5 out of 5 stars

Just about any color you need for making beautiful colored icing, meringues kisses and coloring baked good! Price is just great also, a must in every bakery!

Review by

Elliot A. from Whole Health Dentistry

Posted on 04/21/2019

Rated 5 out of 5 stars

this gel food coloring is so much better than any liquid or powder coloring i've ever used. it only takes a small amount and incorporates easily. i love it

Review by

Darien M.

Posted on 03/20/2019

Verified Purchase

Rated 5 out of 5 stars

This set of food coloring really does the job, I stick just a toothpick into the gel and it is usually enough for about a cup of frosting depending on the depth of color, great product for a great price

Review by

Michele K.

Posted on 01/30/2019

Verified Purchase

Rated 5 out of 5 stars

The variety pack gel food coloring comes in all the colors you need to make beautiful color cakes or frosting. You can also make new colors by mixing the gel food coloring together. The gel food coloring bring a pop of color to all your cakes, cup cakes, and frosting. I will buy them again, plus the price is great

Review by

Alex C.

Posted on 01/23/2019

Rated 5 out of 5 stars

Gel food coloring outshines other food coloring every time. and Wilton is a household name brand that everyone knows and trusts. always great quality, and these are no exception. the colors are bold and vibrant! you only need a little bit, much less than other food colorings. and it does not add more moisture to what you are making like regular liquid food coloring does.

Review by

Melyce K. from MK Cafe & Catering

Posted on 01/17/2019

Verified Purchase

Rated 5 out of 5 stars

I love these! I use them in cake batters, buttercreams and royal icings. The color shows up well and it does not impact the consistency of my product. I highly recommend.

Review by

Julian G.

Posted on 01/16/2019

Verified Purchase

Rated 4 out of 5 stars

I love Wilton food coloring. I have always used them. However, before I purchased this product, I only had basic colors. I’m even more pleased with this product because I’m not able to achieve colors that I wasn’t able to achieve before. The only downside is how the product is packaged. The foil lining is really hard to separate from the container but I get around that by using an exactoknife to cut it off. Definitely not a deal breaker for me though. Would purchase again.

Review by

Ronmay S. from Bewithus

Posted on 12/30/2018

Rated 5 out of 5 stars

I used this to dye wool. I make needle felted "stuff" and had already tried Kool-Aid, but needed deeper colors that were a bit more primary. This did a great job. I did had to adjust the black a bit to get a nice dark black, but overall I am really pleased with the original colors right out of the box.

Review by

Ericka H.

Posted on 11/01/2018

Verified Purchase

Rated 4 out of 5 stars

I wish they had bigger options, this doesn't last long when you use a lot of colors on a daily basis. In the end gets the job done.

Review by

Leemor S. from Gyro Uno Food Truck

Posted on 10/30/2018

Verified Purchase

Rated 4 out of 5 stars

Good price. Gel is a bit hard to get out of the small jars but works well. This has a variety of colors good option for starter set

Review by

Mary A. from Bricktown Brewery

Posted on 09/26/2018

Verified Purchase

Rated 5 out of 5 stars

Wilton has always made a good product and this one is great too. I can dye my icings and batters and get a quality product each time. I will be buying again

Review by

Ruby N. from Ruby's Retro

Posted on 09/13/2018

Rated 5 out of 5 stars

The Wilton variety pack gel food coloring is a great buy and perfect for coloring our sweets to make them very eye appealing. The gel works great and the colors are bold and vivid.

Review by

Lori from Infuse Studios

Posted on 09/06/2018

Verified Purchase

Rated 5 out of 5 stars

The Wilton Variety pack gel food coloring is the best assortment you can find. The trusted name of Wilton and a mix of colors is better than buying one color at a time. I highly recommend this!

Review by

Judy T.

Posted on 06/27/2018

Verified Purchase

Rated 5 out of 5 stars

I've used liquid food coloring once and later read that it can change the consistency of your baked goods because it was liquid. Then I read about gel food coloring and I had to have them. I bought this box and didn't break the bank as I would have if I bought it in store. The colors are so vibrant. I love it. I will be buying the other colors eventually.

Review by

Maria O. from Cinn City

Posted on 06/18/2018

Verified Purchase

Rated 5 out of 5 stars

Surprisingly enough the pastel colors are more pigmented than these. But they are still really colorful for a small pot. These will last a while. I use it on frostings so it retains its thick consistency.

Review by

Sharon D. from Ferndale High School

Posted on 05/07/2018

Verified Purchase

Rated 5 out of 5 stars

Wilton gel colors are the best for decorating and coloring fondant and frosting. This was a really great place to buy this pack as it was a good price.

Review by

Tamika M.

Posted on 05/07/2018

Rated 5 out of 5 stars

Vibrant colors! Wilton's Gel Food Colors are great! They don't have an unpleasant aftertaste nor do they affect the consistency of anything that I have added them too. I like to use gel colors for texture's sake. I would not only purchase them again, but I would recommend them to others, as well.

Review by

Irina T.

Posted on 05/03/2018

Verified Purchase

Rated 5 out of 5 stars

These gel food color is very nice and high quality. Very little goes a long way. I bought a few packs just because I use them a lot for macarons. The verity of colors is perfect.

Review by

Rich M. from Round Bagel

Posted on 03/15/2018

Rated 5 out of 5 stars

A great variety of colors with the Wilton gel food colors. A great buy and really perfect for creating bright colored fillings and frostings for our baked goods.

Review by

Gina P.

Posted on 02/09/2018

Rated 5 out of 5 stars

I will only use Wilton gel food coloring! It can be a pain to get out but I use a tooth pick and then swirl it around in whatever I want to be dyed. The colors are amazing and don’t require a lot of food coloring.

Review by

Jerry C.

Posted on 02/08/2018

Rated 5 out of 5 stars

The Wilton 12 pack of gel food colors is great for making gorgeous, vibrant icing colors for our sugar cookies. Great product and nice color selection.

Review by

Dustin P.

Posted on 02/01/2018

Verified Purchase

Rated 5 out of 5 stars

I purchased this product to die my macaron batter more evenly and effectively. Works Great and also works with my fillings, Will most likely purchase again.

Review by

Latoya H.

Posted on 01/27/2018

Rated 5 out of 5 stars

These gel food colors are absolutely perfect. They come 12 to a pack and not the runny kind that you find in stores. They arrived in no time. Great for making different color cakes and frostings