4.9

Rated 4.9 out of 5 stars

70 Customer Reviews

63 reviews rated this 5 out of 5 stars.

6 reviews rated this 4 out of 5 stars.

1 reviews rated this 3 out of 5 stars.

0 reviews rated this 2 out of 5 stars.

0 reviews rated this 1 out of 5 stars.

Customers Say

Customers appreciate the vibrant and wide variety of colors offered in this gel food coloring set, noting that a little goes a long way and it doesn't affect the consistency of their creations. They find it economical and better than liquid alternatives, though some mention the packaging can make it tricky to judge the amount used.

  • colors
  • gel
  • food
  • great
  • color
  • coloring
  • wilton
  • icing
  • little
  • pack

This AI-generated summary was created from real customer reviews

Customer Photos & Videos

Leave a review of this product!

Customers can receive promotional credit when they post reviews.

Review this product
Product Rating (required)

Did this product satisfy your needs?

Add a photo or video

Accepted file types: .jpg, .png, .mpg, mpeg, mov, avi, wmv, mp4 (max file size: 25MB for photos and 300MB for videos)


This form is protected by reCAPTCHA and the Google
Privacy Policy and Terms of Service apply.


Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Tracy W.

Posted on 10/26/2021

Verified Purchase

Love the variety of these colors in this handy box. I also like that they do not water down the product. The colors are vibrant.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Belize F.

Posted on 08/23/2021

Verified Purchase

What can I say. These are the best food coloring gel I've ever used. I've tried others and they just don't compare. I would definitely purchase this product again

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Marie V. from Lake Land College

Posted on 05/07/2021

Verified Purchase

Basic color assortment, but the outcome is limitless once you start mixing. I've always preferred Gel food coloring. This performs as expected and the color payoff was great. I will continue to order, Just with Wilton would sell larger container sizes.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Haydee G. from Gelato Gourmet, LLC

Posted on 04/06/2021

Verified Purchase

Great Colors, They work great when making merengue of coloring butter cream. We even use them to color some of our latte for special occacions such us saint patricks day ! I will recommend them

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Lisa M.

Posted on 09/03/2020

Verified Purchase

Excellent!! I love Wilton gel food dye!! This is the cheapest place I’ve have found it!!! I will definitely be buying it again from here! :)

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Charlotte G. from Bard & Baker Board Game Cafe

Posted on 08/27/2020

Verified Purchase

Was getting our gel food coloring from local craft stores so I was very pleased to see that Webstaurant offered the same Wilton line with plus shipping, for a lower overall cost as well. These are great for everything from cake coloring to cake decorating, to coloring cocktails with them. Highly recommend!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Young L. from Younglife Saranac Village

Posted on 07/29/2020

Verified Purchase

The colors were bright and versatile. We were able to get a lot more colors out of these than you normally could mixing the traditional liquid food colorings.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Mark S. from Bement School

Posted on 01/30/2020

Verified Purchase

Decent variety of colors. Pretty bright and doesn’t take too many drops to get the desired depth, or opposite, of the color you want. No issues

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Matthew P.

Posted on 09/20/2019

Verified Purchase

This is the food gel dye you should buy! The colors pop and it doesn't take much to dye frostings or icings. Works well in baked good too!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jessie V.

Posted on 05/07/2019

Wilton is a really great food coloring. Gel food coloring is the only way to go. With the liquids I have to use so much more. The gel I only use a little.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Nathalie B. from Mermelada Caracas

Posted on 04/23/2019

Verified Purchase

Just about any color you need for making beautiful colored icing, meringues kisses and coloring baked good! Price is just great also, a must in every bakery!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Elliot A. from Whole Health Dentistry

Posted on 04/21/2019

this gel food coloring is so much better than any liquid or powder coloring i've ever used. it only takes a small amount and incorporates easily. i love it

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Darien M.

Posted on 03/20/2019

Verified Purchase

This set of food coloring really does the job, I stick just a toothpick into the gel and it is usually enough for about a cup of frosting depending on the depth of color, great product for a great price

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Michele K.

Posted on 01/30/2019

Verified Purchase

The variety pack gel food coloring comes in all the colors you need to make beautiful color cakes or frosting. You can also make new colors by mixing the gel food coloring together. The gel food coloring bring a pop of color to all your cakes, cup cakes, and frosting. I will buy them again, plus the price is great

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Alex C.

Posted on 01/23/2019

Gel food coloring outshines other food coloring every time. and Wilton is a household name brand that everyone knows and trusts. always great quality, and these are no exception. the colors are bold and vibrant! you only need a little bit, much less than other food colorings. and it does not add more moisture to what you are making like regular liquid food coloring does.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Melyce K. from MK Cafe & Catering

Posted on 01/17/2019

Verified Purchase

I love these! I use them in cake batters, buttercreams and royal icings. The color shows up well and it does not impact the consistency of my product. I highly recommend.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Julian G.

Posted on 01/16/2019

Verified Purchase

I love Wilton food coloring. I have always used them. However, before I purchased this product, I only had basic colors. I’m even more pleased with this product because I’m not able to achieve colors that I wasn’t able to achieve before. The only downside is how the product is packaged. The foil lining is really hard to separate from the container but I get around that by using an exactoknife to cut it off. Definitely not a deal breaker for me though. Would purchase again.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Ronmay S. from Bewithus

Posted on 12/30/2018

I used this to dye wool. I make needle felted "stuff" and had already tried Kool-Aid, but needed deeper colors that were a bit more primary. This did a great job. I did had to adjust the black a bit to get a nice dark black, but overall I am really pleased with the original colors right out of the box.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Ericka H.

Posted on 11/01/2018

Verified Purchase

I wish they had bigger options, this doesn't last long when you use a lot of colors on a daily basis. In the end gets the job done.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Leemor S. from Gyro Uno Food Truck

Posted on 10/30/2018

Verified Purchase

Good price. Gel is a bit hard to get out of the small jars but works well. This has a variety of colors good option for starter set

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Mary A. from Bricktown Brewery

Posted on 09/26/2018

Verified Purchase

Wilton has always made a good product and this one is great too. I can dye my icings and batters and get a quality product each time. I will be buying again

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Ruby N. from Ruby's Retro

Posted on 09/13/2018

The Wilton variety pack gel food coloring is a great buy and perfect for coloring our sweets to make them very eye appealing. The gel works great and the colors are bold and vivid.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Lori from Infuse Studios

Posted on 09/06/2018

Verified Purchase

The Wilton Variety pack gel food coloring is the best assortment you can find. The trusted name of Wilton and a mix of colors is better than buying one color at a time. I highly recommend this!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Judy T.

Posted on 06/27/2018

Verified Purchase

I've used liquid food coloring once and later read that it can change the consistency of your baked goods because it was liquid. Then I read about gel food coloring and I had to have them. I bought this box and didn't break the bank as I would have if I bought it in store. The colors are so vibrant. I love it. I will be buying the other colors eventually.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Maria O. from Cinn City

Posted on 06/18/2018

Verified Purchase

Surprisingly enough the pastel colors are more pigmented than these. But they are still really colorful for a small pot. These will last a while. I use it on frostings so it retains its thick consistency.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Sharon D. from Ferndale High School

Posted on 05/07/2018

Verified Purchase

Wilton gel colors are the best for decorating and coloring fondant and frosting. This was a really great place to buy this pack as it was a good price.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Tamika M.

Posted on 05/07/2018

Vibrant colors! Wilton's Gel Food Colors are great! They don't have an unpleasant aftertaste nor do they affect the consistency of anything that I have added them too. I like to use gel colors for texture's sake. I would not only purchase them again, but I would recommend them to others, as well.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Irina T.

Posted on 05/03/2018

Verified Purchase

These gel food color is very nice and high quality. Very little goes a long way. I bought a few packs just because I use them a lot for macarons. The verity of colors is perfect.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Rich M. from Round Bagel

Posted on 03/15/2018

A great variety of colors with the Wilton gel food colors. A great buy and really perfect for creating bright colored fillings and frostings for our baked goods.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Gina P.

Posted on 02/09/2018

I will only use Wilton gel food coloring! It can be a pain to get out but I use a tooth pick and then swirl it around in whatever I want to be dyed. The colors are amazing and don’t require a lot of food coloring.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jerry C.

Posted on 02/08/2018

The Wilton 12 pack of gel food colors is great for making gorgeous, vibrant icing colors for our sugar cookies. Great product and nice color selection.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Dustin P.

Posted on 02/01/2018

Verified Purchase

I purchased this product to die my macaron batter more evenly and effectively. Works Great and also works with my fillings, Will most likely purchase again.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Latoya H.

Posted on 01/27/2018

These gel food colors are absolutely perfect. They come 12 to a pack and not the runny kind that you find in stores. They arrived in no time. Great for making different color cakes and frostings

Rated 3 out of 5 stars
Rated 3 out of 5 stars
Review by

Michele R.

Posted on 01/12/2018

Verified Purchase

Need a lot of these little gels to get a saturated color. Great if you are aiming for pastels, but a waste of money if you need a deep color.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Peter K.

Posted on 01/04/2018

Verified Purchase

This gel icing is a great pack that contains all the colors you would need, especially the royal blue. The 4 pack of Wilton colors contains a sky blue that is nowhere close to a primary blue, so it can not be used for mixing your own colors or creating a deep blue. This pack has everything you need, and the gel colors work so much better than any liquid coloring with the added benefit of not watering down the frosting/icing/whatever.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Raheem W.

Posted on 11/19/2017

Verified Purchase

This works a lot greater than the food coloring i get from grocery store. A little goes a long way and the colors come out great.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Yoel R. from Sweetart

Posted on 11/02/2017

Verified Purchase

This Wilton 12 pack of gel food coloring is really great! The gel is so strong, you only need a little bit to get a strong color. The variety of colors are nice!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Bistro L. from P2B

Posted on 10/31/2017

Verified Purchase

What a wonderful brand of food coloring I really like the containers it comes in a little bit of the stuff goes really far it last a while to really nice 12 pack of different colors

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jo P.

Posted on 10/24/2017

A great decorating tool that is a really great price. It is perfect for decorating cupcakes and cookies. The gel food colors are great for dying frosting.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Anna M. from Dream Thread LLC

Posted on 10/11/2017

Verified Purchase

If one does a lot of baking, you should consider this twelve (12) pack. We have used them heavily for a little over a week and we still have ALOT left. A great purchase at a great price, that has authentic color as depicted.