4.9

Rated 4.9 out of 5 stars

43 Customer Reviews

40 reviews rated this 5 out of 5 stars.

3 reviews rated this 4 out of 5 stars.

0 reviews rated this 3 out of 5 stars.

0 reviews rated this 2 out of 5 stars.

0 reviews rated this 1 out of 5 stars.

Customers Say

Customers appreciate the vibrant and rich colors provided by this gel food coloring, noting that a little goes a long way. They find it easy to use, offering a great variety of colors without altering the taste or consistency of their creations. Many plan to repurchase, valuing the product for its effectiveness in coloring icing, batter, and more.

  • colors
  • gel
  • food
  • color
  • great
  • coloring
  • icing
  • wilton
  • love
  • vibrant

This AI-generated summary was created from real customer reviews

Customer Photos & Videos


Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Glenda P. from Ruffled Feathers

Posted on 01/30/2016

Verified Purchase

The Wilton Gel Food Coloring is great stuff. A little bit goes a long way! You simply dab a tooth pick in the gel and swirl it in batter or icing and its just that simple!

1 out of 1 found this review helpful

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Donald G.

Posted on 03/11/2022

Verified Purchase

Great value! The colors of the coloring are so rich and vibrant. Great product for coloring icing and melting chocolate. Will buy again. Love the variety pack.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Tracy W.

Posted on 10/25/2021

Verified Purchase

Love the vibrant colors! Color selection and choice is great. These gels do not dilute the product and result in true to color icings and frostings.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Marie V.

Posted on 03/02/2021

Verified Purchase

Love the bright colors. I've always preferred Gel food coloring. This performs as expected and the color payoff was great. I will continue to order.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Carrie M.

Posted on 02/05/2021

I love Wilton brand products in general. Especially love these gel food coloring in as you don’t have to use a lot to get a great color, they last longer than liquid coloring and offer much wider variety of colors.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

J. H.

Posted on 04/22/2020

I love this 8 pack assortment of gel colors by wilton. They are great versatile colors that work for so many of my cookie needs.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Gonzalez H.

Posted on 11/08/2019

This is an awesome product. You get all the basic colors in just one set and it is very easy to use. You can also mix the colors to get other very nice colors. It is also very affordable. I have not notice any changes in flavor while using these either.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Matthew P.

Posted on 09/20/2019

Verified Purchase

We won't buy any other brand of dye. This food gel dye is amazing. All the colors pop and they blend together well to make colors that aren't included.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Danielle C. from Conley Baking Co

Posted on 09/15/2019

Verified Purchase

Love how vibrant these colors are! So easy to use and incorporate into your baked goods. The color stays pretty true to batter when baked.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Diamond C. from Cake Bake

Posted on 06/08/2019

Verified Purchase

I love this set. The gel food coloring is great for cookie making and dying icing. A squeeze bottle is perfected but you can’t beat the amount of different colors for the price.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Keola from Billy Goat

Posted on 01/07/2019

Verified Purchase

We love the vibrant and deep colors of this gel. Doesn't take a lot to get the color you need for both frosting and royal icing. Leaves little to no taste

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Ronmay S. from Bewithus

Posted on 01/06/2019

The gel colors are great to use. Blends well with fondant, cake mix and icing. Will not water down your mixture as the liquid food coloring might. I use this for all my food coloring needs. And the price cant be beat! This is a must have in everyone's kitchen.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Ruby N. from Ruby's Retro

Posted on 09/13/2018

The Wilton variety pack gel food coloring is terrific and makes great, bright colored frosting that is amazing. The colors are also excellent for making our macaroons.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jodi D. from Craft It

Posted on 06/20/2018

Verified Purchase

These food coloring packs are great, we absolutely love them they work great and are a great deal for the cost. Come packed well and have the 8 pieces

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Janet M. from Larry's Ice Cream And Yogurt

Posted on 04/23/2018

Verified Purchase

We usually order large bottles of food colors, but sometimes we use the food colors on the go or at events. The good thing about this 8 pack is that you get a nice selection of colors without purchasing too much for a quick use.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Hani K.

Posted on 03/24/2018

Verified Purchase

This gel coloring mixes well with my Macarons batter. I also use it to color buttercream icing, it does not take much to make the color and always comes out beautiful.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Rich M. from Round Bagel

Posted on 03/15/2018

The gel food colors are excellent and perfect for our bakery. The color assortment is excellent and we can create lovely birthday frostings and icings.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Gina P.

Posted on 02/13/2018

Wilton gel food coloring is a must for any baker. I work with a lot of buttercream icing and this will not change your icing consistency or give it a funny look or taste. Remember a little goes a long way with this food coloring.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jerry C.

Posted on 02/08/2018

The Wilton 8 pack of gel food colors at so pretty and great for making our writing icing for birthday cakes. Great color choices and really bright when added to the icing.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Samantha R.

Posted on 12/14/2017

Verified Purchase

I like gel coloring since it's so much more concentrated than liquid, you can get vibrant colors without changing the consistency of whatever you're coloring. I like the assortment of colors in this box. My only complaint is that the plastic seal on these is extremely difficult to get off, and the act of removing it will dye your fingers whatever color you're opening. It would be so much nicer if they were sealed with something with a tab.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Bistro L. from P2B

Posted on 10/31/2017

Verified Purchase

I really like using this Wilton eight pack gel food coloring A little bit of this goes a long way which is really great I like all the different colors this eight pack comes with

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jo P.

Posted on 10/24/2017

A great decorating tool that is a really great price. It is perfect for decorating cupcakes and cookies. The gel food colors are great quality and great for making vibrant colored icing.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Anna M. from Dream Thread LLC

Posted on 10/12/2017

Verified Purchase

One simply can not beat the price of eight (8) gel food colors .5oz each and the quick shipping via Webstaurant. It can be used for a variety of food and other items including pastries and drinks.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Heather R.

Posted on 09/13/2017

Verified Purchase

We used this set to color homemade buttercream icing. Worked great and were able to make light and dark versions of each color. Did not leave any weird taste in the icing either, great product!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jonathan P.

Posted on 08/28/2017

A great starter set of gel food colors to purchase for you bakery. The colors allow for a great array of color options for your frostings. The gel food colors are very good quality and make for a great color royal icing.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Diane L. from SOD

Posted on 08/09/2017

Verified Purchase

Great price on this site. Colors are true and gels look very fresh. The assortment of colors can mix and match the rainbow when combined.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Verena V.

Posted on 08/03/2017

I have many of these wilton gel paste colors. They are oil free so they will tint royal icing just fine. They work with fondant. They will not work for candy coating or chocolate. You only need a little to achieve a bright color. Also, they won't change the consitency of your frostings. Good product. You can mix and match your own colors with this set. The pot the colors come in is very small.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Lalit P. from Foxland Market

Posted on 06/09/2017

Verified Purchase

I love these colors they are so vibrant and you only need a little bit of this gel food coloring to get to that state.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Rion E. from The Cakery TT

Posted on 05/18/2017

Verified Purchase

i usually prefer another brand in gel colours as it is a bottle to drip but i was pleasantly surprised with wilton. It coloured my fondant, royal icing and SMButtercream very vividly. i also like the variety of colours in the box. Remember the jars are .5 oz so its relatively small. Keep in mind wen deciding what quantity you want to purchase.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Bridget D. from Sugar Buff

Posted on 03/07/2017

Wilton gel food colors are a great way to add depth of color to cakes and decorated cookies. This assortment of 8 includes holiday red, which helps you achieve a nice deep red color. The violet and leaf green are some of my favorite shades. Gel colors are definitely the way to go to add color to your baked products.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Traci C. from Stacy Sweet's Treats

Posted on 01/29/2017

Verified Purchase

The prettiest pink! I used these to color white chocolate. The pink color was actually pink and not a pale red. Very pretty and it doesn't take much.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Marsha F.

Posted on 12/14/2016

Verified Purchase

These gel food colorings work great and take very little to get the desired effect. The containers are tiny and I felt robbed when I opened the box. I was wrong and the food colors worked great.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Jennie H. from Jennie's Cake Creations

Posted on 11/15/2016

I use wilton gel colors all of the time, and really like these for coloring my buttercream for cupcakes. They don't clump, and give a very nice color

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Avagael G.

Posted on 10/18/2016

Verified Purchase

It works really well - for making homemade play dough, to baking. Vibrant colors and easy to use. Comes with different colors so I don't need to mix colors anymore!

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Juanell P. from Powerquee Media

Posted on 09/17/2016

Verified Purchase

Wilton 601-5577 8-Pack of .5 oz. Gel Food Colors all of these gels seem to be very dark so they go far so use sparingly

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Leighann D. from Designer Cakes

Posted on 08/30/2016

Awesome strong color. A little bit goes a long long way. Bright vibrant colors. Best deal on gel colors i have found anywhere, better than the local suppliers in my area

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Joyce T.

Posted on 07/23/2016

Verified Purchase

Wilton is the brand that I usually buy and trust when it comes to gel food colors. Very true and very easy to blend colors and very pretty.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Annalee G.

Posted on 07/14/2016

Its a good color, but its a bit messy because of the container,I wish it was in a squeeze bottle. I usually use these as base colors.

Rated 5 out of 5 stars
Rated 5 out of 5 stars
Review by

Charlene H. from T & C Catering Services

Posted on 05/25/2016

Verified Purchase

Wilton 601-5577 8-Pack of .5 oz. Gel Food Colors Gel Food Colors love the gel easy to work with. You don't have to use a lot. It work great with buttercream icing.

Rated 4 out of 5 stars
Rated 4 out of 5 stars
Review by

Molly H.

Posted on 12/18/2015

Verified Purchase

This 8-pack of gel food colors is perfect for a baker who wants to add more creativity to baked goods! I would often buy the standard eye drop food colors from the grocery store, but these colors are awesome because they're so vibrant and unique. I can create so many more colors with these gels and a little definitely goes a long way. To add color to white icing, I dab a bit of gel on a toothpick and swirl around until it reaches the desired color. With these gel food colors I've been able to even create the perfect Tiffany Blue for my most recent birthday cake I made. WebstaurantStore even provides a handy color chart online that tells how much of each color I need when creating colors like antique gold, hunter green, and lavender.