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A long-time staple snack at movie theaters, concession stands, and boardwalks, soft pretzels have become a recognizable, classic snack food throughout the world and remains one of the most popular and profitable concession foods. In addition to its unique shape, sweet and savory flavor, and soft, chewy texture, the soft pretzel's portability and ability to customize pretzel types continue to keep soft pretzels an on-trend snack item in both grab-and-go establishments and sit down eateries.
Selling Soft Pretzels: What Are Your Options?
Pre-Made Soft Pretzels
If you don't have the space, time, or equipment to make your own pretzels, pre-made pretzels may be the best option for you.
Advantages of pre-made soft pretzels:
- Requires minimal prep time
- Ensures consistency of quality and taste
- Controls portion sizes and minimize waste
- Comes in both shelf-stable and frozen options
House-Made Soft Pretzels
If you do have the space, time, and specialty pretzel equipment to make your own pretzels, house-made pretzels are an easy way to offer gourmet-quality products and can be a foundation for unique, innovative menu options.
Advantages of freshly-made soft pretzels:
- Allows you to have greater control and flexibility over ingredients and quality
- Can have a higher perceived value
- Are more customizable for different pretzel types
Soft Pretzel Mixes
If you have the time and equipment, but may not be able to budget in ingredient and labor costs, soft pretzel mixes are an ideal way to take the guesswork out of crafting delicious soft pretzels from scratch!
Advantages of soft pretzel mixes:
- Cuts down on preparation time without sacrificing freshness
- Ensures consistenty in taste
- Can help save on ingredient costs
Pretzel Shapes
Use for merchandising in your countertop warmer
Use for merchandising in portable cups in heated display cases
Use for topping with or dunking in your signature dips
Calculating Your Profits
Still unsure if soft pretzels are right for your business? Take a look at this profit calculator. Plug in your estimates in each field and see how much money you can make over the course of a year. You might be surprised!
Related Resources
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